About me
I’m a product leader and entrepreneur with a proven ability to build new products from the ground up and transform existing ones into scalable successes. I’ve consistently delivered innovative solutions that drive measurable impact by combining business strategy, deep customer insights, and operational expertise. I am obsessed with understanding and translating user pain points into actionable business opportunities.
LinkedIn
Past Projects
Yes Plz
Co-Founder and CEO 2016 – 2024
Yes Plz is a digitally native DTC ecommerce coffee brand that aims to simplify the online coffee shopping experience while raising the floor of quality for folks who brew at home.
more…
Coffee Blossom Honey
Co-Founder and Advisor 2024 – present
Coffee Blossom Honey is As an impact-driven company, we travel to small-scale family farms to source Coffee Blossom Honey, aiming to boost economic prosperity for these families, maintain unparalleled honey quality, and ensure environmental sustainability.
more…
LocoL
General Manager of New Products 2016-2018
Revolutionary fast food made with real ingredients to nourish the body, soul, and community.
more…
Recommendations
“I had the privilege of representing YesPlz during its incorporation and have continued to serve as an advisor to the founding team. Throughout this time, Sumi’s resourcefulness and steady leadership have consistently impressed me.
Sumi’s guidance of the company during the COVID-19 challenges and beyond has been a testament to his ability to maintain stability and navigate difficult times. His strategic thinking and clear vision have driven YesPlz’s growth. I have observed firsthand Sumi’s rapid learning and growth in both the financial and marketing aspects of the business over the past several years. Undoubtedly, his dedication and practical approach are assets that will benefit any future endeavors.
I highly recommend Sumi Ali to anyone seeking a forward-thinking professional to lead and grow a business.”
Lisa Tahk – Chief Operating Officer at Landing International Inc
“Sumi has been my business partner, trainer, trainee, mentor, mentee, and the reciprocation continues. Throughout my vocations, Sumi remains the first person I turn to for professional development and sound-boarding. Sumi has the work ethics we all aspire to. He has the capacity to juggle numerous tasks and still hold boundaries that afford him the ability to show up fully in every area of his life.
Working with Sumi was easy. He’s an excellent communicator and super organized. I showed up to meetings knowing what to expect and confident that progress would be made. I never questioned the status of store operations and was able to focus on my job which made the whole team thrive.
I had the privilege of working with Sumi recently as a strategic partner and the those same qualities turned great ideas into successful programs on both sides. I would recommend Sumi entirely.”
Matthew Davis – Product Manager at Breville
“What really sets Sumi apart is his customer-focused approach. He always keeps the end-user in mind, ensuring that every decision, big or small, adds real value. His ability to balance data insights with customer needs is something you don’t come across often.
In short, Sumi is a powerhouse when it comes to product strategy and execution. Anyone would be lucky to have him on their team!”
Alyssa Codd – Product Operations Manager at Modern Animal
Sumi Ali 